Before investing in artisan water with Hanover Merchant Capital, it is important to know what exactly it is.

Put simply, artisan water is drinkable freshwater found in an area underground called an aquifer.

Water accumulates in the aquifer as rain filters down through the earth’s surfaces. Eventually, so much water collates in the aquifer that it is then pushed to the surface through what is known as an artisan well. It is this very accumulation of water in an aquifer that differentiates artisan water from that which is just tapped from the water table through a traditional well.

At Hanover Merchant Capital, we have identified an aquifer in a remote, protected part of the world, deep under the Namibian wilderness. It gives us access to what we believe will become one of the world’s most necessary commodities: clean and safe freshwater. Whilst most of the earth is covered in sea water, none of this is drinkable for humans. Additionally, just a small percentage of water that is fresh is accessible to us. Thus, the discovery of such aquifers in Namibia is not only important but incredibly valuable.

With so much of the world already suffering from water shortages, a trend that will only continue with further global warming and climate change, we are confident that we have found a real investment opportunity for our clients.


Whilst we all want to find that one investment that not only doubles our money year on year, we also want to do so with no risk involved.

Unfortunately, this is akin to winning the lottery and so, within the bounds of sensible investing, what exactly is a good return on investment?

To answer this question, we must assume that at a very basic level, we all want at least two things:

1) our capital investment to keep its value and
2) for any growth to outstrip inflation at a minimum.

The latter point is key to maintaining the same purchasing power in the future of any lump sums in the present.

It is from these two points, however, that investment requirements diverge and individuals will start to view return levels differently. Whilst all investors seek to make investments that outperform inflation by as much as possible, they have to do so within the limitations set by their own personal risk profile.

So, as requirements vary from investor to investor, to answer what is a good return on investment, it is necessary to look at one’s own individual needs. It is helpful first to ask – why are you investing? What do you want from your investments? It is only from that stance, that one can say a 5% yield with little risk attached to it is a good return which is better than an investment that claims it can produce a 20% return that is far far riskier.

At Hanover Merchant Capital, we seek to circumnavigate the unknowns of investing by minimising risk. We aim to be as transparent and realistic as possible in regards to the returns that can be made through our carefully selected property developments and artesian water projects.

Importantly, we offer investments with a buy back structure so investors can be confident in recouping their initial financial outlay.

Contact us today to start enjoying free access to exclusive international property investment and water trading opportunities where a team manager will be assigned to you and you’ll immediately be sent information on our latest developments.


Before deciding whether you should trade or invest to increase equity, it is necessary to understand the differences between the two money management styles.

Trading is primarily concerned with making profits from short term fluctuations in the market to generate the highest returns possible. In general, these returns are made by buying at a low price and then selling at a higher one. The logic behind trading is to profit from several small transactions over short periods of time.

The theory behind investing, on the other hand, is to employ a longer term strategy that stretches over years, if not decades. An investor will seek to ride out any short term fluctuations in the market as opposed to profit from them like a trader would. Instead, an initial investment is usually made with a persistent trend in mind – for instance a global need for drinking water – which will ultimately result in a price rise of an asset, regardless of shorter term trends that can affect indices. Additionally, reinvesting any profits from dividends or interest can compound returns to yield an even larger investment return.

So to answer the question, should I be trading or investing, you must really think about your own ability to trade or to invest. Whilst both methods are active investment strategies (as opposed to passive investing), it is perhaps fair to say that trading is the more intense of the two, requiring constant monitoring of stock prices and indices to take advantage of short term price spikes and troughs. Whilst any long term investment will still need to be monitored, the longer term nature of this active strategy, does not require the same level of immediate action as trading can do.

Contact us today to start enjoying FREE access to exclusive international property investment and water trading opportunities where a team manager will be assigned to you and you’ll immediately be sent information on our latest developments.